In celebration of the Digital HD and Blu-ray release of Disney’s “Cinderella” on September 15, 2015, Walt Disney Studios announced Monday the launch of “A Million Words of Kindness” campaign.

Inspired by the spirit of Cinderella, this online initiative invites fans everywhere to pledge their commitment to be courageous and kind in the hopes of achieving “A Million Words of Kindness” in time for World Kindness Day on November 13th, 2015.

In the film “Cinderella,” Ella is told by her mother, “Where there is kindness, there is goodness; and where there is goodness, there is magic.”

Now families everywhere can create this magic themselves by submitting words of courage and kindness at www.cinderellakindness.com, using the hashtags #Cinderella and #bekind or the handle @Cinderellamovie.

These kind words and their entrant’s names will then appear on the site’s interactive “Kindness Wall.”

Despite being mistreated by her stepmother (Cate Blanchett) and stepsisters, a spirited Ella (Lily James) resolves to take charge of her fate. Add a royal ball, a Fairy Godmother (Helena Bonham-Carter) and a glass slipper, and suddenly – magic becomes reality!

“Cinderella” debuts on Disney Blu-ray Combo Pack, Disney Movies Anywhere, and Digital HD September 15, 2015.

Photo / Video courtesy: Disney