Leading Italian jewelry designer Roberto Coin has a fresh look this season with the launch of a brand new advertising campaign featuring one of the top breakout supermodels, Arizona Muse.

In her short career, Muse has had a meteoric rise to be one of the most sought after models in the world. She has graced the covers of dozens of top fashion magazines, including the American, French, Italian, British, Chinese, Australian, Spanish, Greek, Korean, Mexican, Portuguese, Russian, Turkish and Ukrainian Vogue.

Muse has been the face of numerous prominent advertising campaigns that includes Louis Vuitton, Jill Sander, Miu Miu, Nina Ricci, Alberta Ferretti, Chloe, Prada, Isabel Marant, Fendi and Yves Saint Laurent.

“Working with Robert Coin – the brand and the man – was wonderful,” says Arizona Muse. “We had a beautiful day in a dreamy garden, making each other laugh and creating touching photographs of this exceptional jewelry, I loved it!”

Jewelry from Roberto Coin’s newest collections Tanaquilla, Black Jade, Pois Moi, New Barocco, and Cento will all be featured in the latest campaign.

Famed photographer Craig McDean who previously shot the 2011 campaign, teamed up with Coin once again to shoot the portraits. His body of work includes past advertising campaigns for Dior, Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Prada, Versace, Yves Saint Laurent, Calvin Klein and Estee Lauder.

Breaking October 1st, the campaign will be featured in both print and digitally in Harper’s Bazaar, More, T, New York Times, Town & Country, CNN, Who What Wear and Wall Street Journal.

Roberto Coin has been in the jewelry industry for more than 30 years. His designs include his signature Appassionata Collection, the new Pois Moi Collection and the Roberto Coin Cento Diamond Collection. His collection is available in Roberto Coin Boutiques and over 400 stores including guild jewelry and specialty stores.