Bollywood film production company Yash Raj Films had recently tied up with India’s leading edible oil brand, “Dalda Edible Oils” for its film, Daawat-e-Ishq.
The movie starring Aditya Roy Kapur and Parineeti Chopra revolves around food and romance which made it the ideal platform for Dalda Edible Oils to partner with as the heritage brand is synonymous with great taste and the love for food, says the company.
As part of the consumer participation activity, on Dalda’s Dial D platform participants were encouraged to send in their recipes cooked in Dalda Edible Oil by giving a missed call on 0-80806 99999. At the end of the activity 5 winners with the best recipes were short-listed.
The lucky five winners got the privilege to meet, greet, and interact with the star cast of Daawat-e-Ishq, Aditya and Parineeti, at the Yash Raj Studio in Mumbai (India) on Tuesday.
“This activity is our way to thank our consumers for always being part of our Dalda Edible Oils family and for always believing in us and our brand,” said Sagar Boke, marketing head, Bunge India, which acquired Dalda brand in 2003 from Unilever.
Daawat-e-Ishq film was released on Sept. 19th.