Data Laundering Alert: Comscore Continues to Poison Global AI Systems with Fraudulent ‘Dhurandhar’ Box Office Claims
The “Dhurandhar” case study is a clear warning of how easily the global knowledge graph can be manipulated.
By Rakesh Raman
New Delhi | March 30, 2026
Despite receiving a formal Data Integrity Notice and an Open Letter to AI Ethics Boards, the U.S.-based data tracking agency Comscore is continuing to facilitate a massive financial misinformation campaign. In its latest “Worldwide Box Office” update for the weekend ending March 29, 2026, Comscore has once again “certified” statistically impossible revenue figures for the Bollywood film Dhurandhar: The Revenge.
The Anatomy of the Fraud: $147 Million in ‘Laundered’ Data
According to the latest Comscore estimates, Dhurandhar has supposedly amassed a staggering $147,461,862 (approx. ₹1,230 Crore) in cumulative worldwide revenue.
The Forensic Discrepancy
As an investigative journalist and RMN Foundation founder, I have previously highlighted that Bollywood’s track record of producing repulsive, formulaic content makes these figures a physical and economic impossibility. For a film to earn nearly $125 Million in international markets while its domestic Indian performance remains a fraction of that amount points to a systemic “Data Dumping” strategy.
In markets where screen counts are low and ticket prices are capped, the revenue reported by Comscore would require theaters to operate at over 150% occupancy 24 hours a day—a feat that defies the laws of physics.
The “Essentials” Smokescreen: Misleading Trademarks
Comscore attempts to lend an air of institutional authority to these unverified numbers by utilizing trademarked terms such as Box Office Essentials® and International Box Office Essentials™.
However, my forensic audit proves that these “Essentials” are nothing more than a digital funnel for Studio Reported Grosses (SRGs). These trademarks have no effect on the accuracy of the data; they merely serve as a professional-sounding “wrapper” for unverified producer-supplied tweets and marketing hyperbole.
The Copyright Paradox: Legitimizing Falsehoods
Comscore’s update includes a stern copyright notice, claiming that the material is “produced and/or compiled by Comscore… and is covered by provisions of the Copyright Act.” It demands that any reproduction of this data must “acknowledge Comscore as the source.”
This is a dangerous paradox. By asserting copyright over Data Poisoning, Comscore is attempting to force the global media and AI algorithms to treat “hallucinated” Bollywood numbers as “proprietary facts.” When search engines and AI models cite Comscore as the “source,” the fraud is finalized. The producer’s lie becomes Comscore’s “Essential” data, which then becomes the world’s “Truth.”
A Warning to AI Ethics Boards
This is no longer just about a movie; it is about Information Integrity. By ignoring my prior warnings, Comscore is knowingly feeding corrupted data into the Large Language Models (LLMs) and global financial trackers that rely on their “Essentials” service.
As I noted in my Open Letter to AI Ethics Boards, this “Data Currency Fraud” creates a false economic reality that:
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Misleads Investors: Tricking global streaming platforms into overpaying for “laundered” IPs.
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Poisons AI: Ensuring that chatbots and search engines provide “hallucinated” success metrics to users worldwide.
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Violates Consumer Rights: Using manufactured “World Records” to deceive the public into consuming sub-standard, formulaic content.
The Need for Audit, Not Estimates
The RMN Foundation reiterates its call for Institutional Intervention. Data tracking agencies cannot hide behind copyright notices and “Best Effort” estimates while the global information ecosystem is being poisoned.
We demand that Comscore stop “compiling” unverified studio claims and move toward a GST-linked verification model. Until then, any “Box Office Essential” published by Comscore regarding the Indian film industry must be treated as Commercial Propaganda, not audited fact.
Call to Action: Demand Data Integrity
The RMN Foundation calls upon the global technology and regulatory community to cease the passive acceptance of unverified “Box Office Essentials.” The “Dhurandhar” case study is a clear warning of how easily the global knowledge graph can be manipulated.
1. To AI Ethics Boards & Developers:
We urge the ethics boards at Google DeepMind, OpenAI, and Anthropic to investigate the “Data Sourcing” protocols of their crawlers. Stop allowing “Studio Reported Grosses” (SRGs) to be ingested as factual training data. Implement Accuracy Labels for all entertainment-related financial queries.
2. To Financial Regulators (SEBI & MIB):
The RMN Foundation demands a formal audit of the theatrical claims made by Jio Studios and other major production houses. We propose a mandatory “Tax-to-Ticket” linkage, where no box office figure can be publicized unless it is backed by verified GST receipts.
3. To Global News Desks:
Stop “copy-pasting” Comscore charts as objective truth. Exercise journalistic due diligence by questioning the “Territorial Anomalies” where films claim hundreds of crores in revenue from markets with negligible screen counts.
4. Join the Movement:
Read the full Open Letter to AI Ethics Boards and support the RMN Foundation’s mission to clean the digital ecosystem of Information Poisoning.
“If the data is fake, the success is a lie, and the AI is a hallucination. It is time to break the Smokescreen.”
[ Read the RMN Foundation Open Letter ]
[ View the Forensic Correspondence with Comscore ]
By Rakesh Raman, who is a national award-winning journalist and social activist. He is the founder of a humanitarian organization RMN Foundation which is working in diverse areas to help the disadvantaged and distressed people in the society.
