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Business Development
Leading cosmetic brand Maybelline New York announced today that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokesperson from 2003-2009. The Maybelline New York …
Supermodel Adriana Lima Returns to Maybelline New York Read More
Close on the heels of appointing games and digital media entrepreneur Peter Levin to lead its Interactive Ventures and Games, today leading entertainment company Lionsgate has announced major steps to …
How Lionsgate Plans to Target the Digital Space Read More
Rovio Entertainment and Hasbro, Inc. (NASDAQ: HAS) are teaming up to bring together two popular entertainment brands and their fans. Angry Birds Transformers will come to life in multiple forms, …
Transformers and Angry Birds Unite in a New Mash-up Read More
DreamWorksTV, launched today, is an original content destination for families on YouTube. It combines DreamWorks Animation’s expertise with the digital services of AwesomenessTV, an online destination for teens, which DreamWorks …
DreamWorksTV Launches on YouTube with Awesomeness Read More
Relativity Media today announced at the Shanghai International Film Festival that it has formed a joint partnership with Jiangsu Broadcasting Corp. (JSBC). They will develop, co-finance, co-produce and distribute film …
Relativity Partners with Jiangsu of China to Produce Films Read More
Blonde is so much more than a hair colour, it’s a state of mind. Light and bright—the perfect blonde elevates your look and your attitude. To empower blondes everywhere to …
Keep Up with Your Blonde Campaign with Lauren Conrad Read More
American Honda has brought together a group of entertainment and technology leaders, including Clear Channel Media and Entertainment (iHeartRadio), Live Nation, REVOLT, Vevo and YouTube, to produce and distribute some …
Honda Launches Honda Stage to Target Music Fans Read More
International tennis sensation Maria Sharapova will join the Avon fragrance family as the face of Avon Luck, two new fragrances for men and women. As a renowned athlete, businesswoman and …
Maria Sharapova Named the Face of Avon Luck Fragrances Read More
Leading Internet television network Netflix (NASDAQ: NFLX) and Scholastic Media announced today they will launch a new original TV series based on the TV show The Magic School Bus. The …
Scholastic’s Magic School Bus to Debut on Netflix Read More
Live family events company Feld Entertainment and online shopping site, Overstock.com, have announced a partnership in support of Marvel Universe LIVE! This sponsorship agreement will bring Overstock.com front and center …
Feld and Overstock Join Forces to Launch Marvel Universe LIVE! Read More
Pepsi today releases the complete 11-track Pepsi Beats of the Beautiful Game album. It is an exclusive collection of anthemic songs by musicians inspired by the energy and spirit of …
Pepsi Releases Pepsi Beats of the Beautiful Game Album Read More
Videocon d2h, India’s leading DTH service, today announced the addition of top Bollywood actress, Parineeti Chopra to the Videocon d2h family. Parineeti will be the new face for the brand …
Bollywood Beauty Parineeti Chopra Stars in Videocon Campaign Read More