
Samsung Partners with Warner Bros. and DC Studios for Epic Superman Campaign
Fans can engage in a global social media challenge for a chance to win prizes.
RMN Stars News Report
July 11, 2025
Samsung Electronics has launched a global partnership with Warner Bros. and DC Studios to celebrate the release of the new “Superman” film, directed by James Gunn, hitting theaters worldwide on July 9, 2025.
The campaign, themed “It’s not just big. It’s super big,” offers fans immersive experiences through digital and in-person activations. Highlights include Superman-themed video content, interactive booths in Asian malls (Malaysia, Vietnam, Korea), and Daily Planet-style newsstands in London at locations like The Shard and King’s Cross.
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Fans can engage in a global social media challenge for a chance to win prizes, including a 98-inch Samsung TV, and access a free 10-piece Superman digital art collection via Samsung Art Store from July 1 to August 31, 2025, on The Frame, QLED, and Neo QLED models.
Samsung’s Super Big TV lineup, featuring 98-, 100-, and 115-inch screens with AI-enhanced visuals, aims to bring the cinematic Superman experience home.