Swimsuitsforall, a leading online retailer for curvy swimwear, is unveiling its new #SwimSexy campaign in the 2016 Sports Illustrated Swimsuit Issue.
In this year’s campaign, supermodel Ashley Graham is featured alongside British Ghanaian model Philomena Kwao and mature model Nicola Griffin.
Not only are the three women some of the first curvy girls to appear in the publication, but at 56, Nicola is the oldest woman to grace the pages of the annual Swim issue.
The new campaign ushers in the golden age of body positivity proving that women of all ages, shapes and sizes can be sexy.
Hitting newsstands on February 16, 2016, the campaign, shot by Russell James, features Ashley, Philomena and Nicola proudly flaunting their assets against the setting sun.
The campaign’s launch marks a shift in the traditional notions of a bikini body, showing that being curvy or older can be sexy. To accompany the ad, there will be a digital video featuring all three models strutting their stuff across a sun-kissed beach at swimsuitsforall.com.
“At Swimsuitsforall we believe sexy is not limited to a certain size, shape or age – we’re proud to be at the forefront of the body positivity movement. We continue to push the envelope with our campaigns, and this year’s ad in the Sport’s Illustrated swimsuit issue is no exception,” says Moshe Laniado, CEO and president of Swimsuitsforall.