Paramount Pictures and FCA US LLC have teamed up for a second partnership, this time with the Fiat brand in a new co-branded marketing collaboration that casts international supermodel Derek Zoolander as the new face of the Fiat 500X cross-over.
The automaker launched the new marketing campaign with a 60-second spot debuting Sunday, January 10, during the Golden Globes telecast.
A 30-second commercial will launch across television on Monday, January 11. Both spots can be seen online across the Fiat brand’s social and digital channels.
“Zoolander No. 2” arrives in theaters on February 12, 2016. It is directed by Ben Stiller and features an all-star cast of Stiller, Owen Wilson, Will Ferrell, Penélope Cruz, Kristen Wiig, Fred Armisen, Milla Jovovich, Christine Taylor, Justin Theroux and Kyle Mooney.
The film is written by Justin Theroux & Ben Stiller and Nick Stoller and John Hamburg. Stiller, Stuart Cornfeld, Scott Rudin and Clayton Townsend are producing. Jeff Mann is executive producing.
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with film, television and digital entertainment brands.