American beauty brand Revlon announced Tuesday Gal Gadot as new Global Brand Ambassador, and the embodiment of what it means to Live Boldly.
It is Revlon’s new campaign designed to inspire women to express themselves with passion, optimism, strength and style. Live Boldly campaign will launch later in the month.
The new multi-media campaign will be brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”
“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon.
Gadot – actress, wife, mother, former soldier, former Miss Israel, and advocate for women – will be joined by four additional brand ambassadors, to be announced later in the month, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign.
Gadot will begin appearing on behalf of Revlon across all media platforms beginning January 2018.