Hyatt Gold Passport, home of the Hyatt Regency brand, and Comedy Central have created a new custom content series featuring comedian Iliza Shlesinger that demonstrates the humor in the many ways travelers make the most of being away from home.
The collaboration is part of an integrated global marketing campaign for the Hyatt Regency brand, “It’s Good Not to Be Home,” which launched last month and celebrates the simple human truths about traveling.
The three-episode series captures Shlesinger’s travels ahead of the New York Comedy Festival (November 10 – 15), where Shlesinger will perform this Friday.
As a comedian who is always on the road, Shlesinger brought her own experiences to the series, from the luxury of room service in bed to the delight of taking home toiletries.
The first episode premiered Monday on Comedy Central, and additional digital shorts also will run across Hyatt Regency, Comedy Central and Viacom digital and social platforms.
Snapchat users will find funny custom ads in Comedy Central’s Snapchat Discover channel.
