Leading chain of ice cream specialty shops Baskin-Robbins is ready to welcome your friendly neighborhood Spider-Man to its restaurants and the arrival of The Amazing Spider-Man 2 to the big screen on May 2.
Starting this week, Baskin-Robbins, in collaboration with Sony Pictures, brings the spirit of The Amazing Spider-Man 2 to participating Baskin-Robbins locations.
It is a full web of delicious frozen treats and promotions inspired by the blockbuster film franchise, including the April Flavor of the Month, The Amazing Spider-Man 2 ice cream.
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“We hope guests will swing into our restaurants to try our delicious frozen treats inspired by The Amazing Spider-Man 2,” said John Costello, president, Global Marketing and Innovation, Dunkin’ Brands.
The brand is launching a contest to give fans the chance to win prizes from Sony Pictures and Baskin-Robbins.
Starting tomorrow, April 1, and running through April 24, fans who take a photo of their best Spider-Man pose and tag their photo on Instagram or Twitter with the special hashtag #BRHero, will have the chance to win.
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Twenty-one daily prizes winners will be selected from entries received from April 2-22. All entrants who enter through April 24th will be eligible for the three grand prizes.
Daily winners will be chosen by Baskin-Robbins based on creativity/originality, quality of the photograph and relevance to contest theme, to receive a “The Amazing Spider-Man” DVD and a The Amazing Spider-Man 2 poster, as well as a $25 Baskin-Robbins gift card.
For information related to Baskin-Robbins’ Amazing Scoop Fest Contest, visit: www.amazingscoopfest.com.
