Telemundo has announced a collaboration with the social media teams from NBCUniversal’s E! and its sister cable network mun2, together with Billboard’s Magazine, Business & Latin Music divisions, to deliver social TV experience for its upcoming 2014 Billboard Latin Music Awards presented by State Farm, to be broadcast live on Thursday, April 24 at 7 pm.
Starting April 21, Telemundo will leverage its partnerships with Nielsen SocialGuide Intelligence, Mass Relevance and Telescope to identify influential conversations and feed over 20 hours of the best social media content from fans and celebrities to its properties Un Nuevo Día and Al Rojo Vivo, as well as its sister cable network mun2.
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These social sites will feature exclusive access to conference panels, artists showcases, rehearsals, red carpets, the awards show, backstage and private parties.
Arlene Santana from E! Online and Crash from mun2 will host an English-language simulcast on mun2.tv that will feature commentary from the on-air broadcast, including live performance highlights and winners’ speeches.
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Telemundo will host chats with top celebrities and performers during rehearsals via Facebook, while the El Pulso social ranking will highlight which artist is leading social interaction and chatter.
Fans will also have the chance to unlock exclusive video content from their favorite artists via Twitter by using the event hashtag, #Billboards2014.
Telemundo will host a “first fashion look” via Vine where fans will be able to see what the artists are wearing as they enter the red carpet.
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During the red carpet, Telemundo will have an Instagram video wall where artists will respond to fan questions submitted via video on the platform.
Twitter will provide an inside look at the backstage and press room areas with autograph mirrors, where winners will create special content dedicated to @LatinBillboards fans.
Influential bloggers will have special access to the making-of-the-show and celebrity sightings during rehearsals, together with access to the backstage area and a social media fan-pit experience.
Audiences will also interact via a digital ballot available through XfinityLatino’s Facebook portal.
Fans have the opportunity to share their ballots with their Billboards predictions with their friends and family members via social media channels.
The complete list of finalists, as well as exclusive content will be available here.
Telemundo is an American Spanish-language broadcast television network owned by the NBCUniversal Television Group division of NBCUniversal.