DBS Bank India, a part of Asia’s leading financial services group, has released a love story – Chilli Paneer.

In an attempt to engage with the consumers and build brand awareness, DBS Bank rolls out a marketing campaign where the story of Chilli Paneer will unfold every Friday at 11:00 am on the film’s website.

To highlight the bank’s services, the story revolves around purpose, relationship, and connectivity.

DBS Bank’s Chilli Paneer is starring Tilottama Shome and it is directed by National Award-winning director, Shivendra Singh Dungarpur.

“At DBS Bank we constantly strive to innovate and take an ‘outside-in’ view. It all started with following the chatters. This led us to discover that food, travel, cricket, Bollywood to name a few are instant conversation starters,” said Ms. Sheran Mehra, head – Group Strategic Marketing & Communications at DBS Bank India.

“Food, emerged as the most popular choice, as it cuts across geographies and segments. We further included elements of Bollywood and integrated our products and services in the story line.”

Leveraging digital media, the film is hosted on Chilli Paneer website. The campaign is spread across 4 weeks and supported by print, radio and outdoor on-ground activities.

DBS Bank provides a full range of services in consumer, SME and corporate banking activities across Asia.

Photo courtesy: DBS Bank / Chilli Paneer