Transformers: Age of Extinction, hitting theaters in the U.S. on June 27th of this year, marks the fourth big-screen Transformers film from director Michael Bay and Paramount Pictures.
To promote the film, Hasbro, Inc. (NASDAQ:HAS) unveiled its new Transformers: Age of Extinction toy line Saturday at The American International Toy Fair in New York.
Inspired by the new movie Transformers: Age of Extinction, the new toy line has been re-imagined to engage a new generation of kids.
Kids can convert robots to vehicles — or, in the case of the new Dinobot characters, robots to dinos — in one step with new fun actions, including flip-to-change and smash-to-change.
”The new Transformers: Age of Extinction line is all about capturing the magic of the Transformers characters for kids,” said Eric Nyman, senior VP of Global Marketing, Hasbro.
Inspired by the new film, Hasbro’s Transformers: Age of Extinction line for 2014 features new characters like Grimlock and the Dinobots, and new play patterns—including one-step changers and flip-to-change action.
The new film introduces a new cast of human characters, including Mark Wahlberg as Cade Yeager, and unites a cast of new and returning Transformers robot characters, including additions like Autobot Drift, Crosshairs, as well as Grimlock and the Dinobots and classic characters like Optimus Prime and Bumblebee!
