Nike Unveils ‘Unlimited Together’ Film for Basketball
Athletic products company Nike, Inc. unveiled Wednesday a new film that aims to capture the strength of unity and the power of team for USA Basketball.
“Unlimited Together” illustrates how the USA Basketball men and women’s team’s individual strength is amplified when united in pursuit of their shared goal.
In the film, images of the teams are projected onto a backdrop of American cityscapes and set to an original song and performance by Chicago-born artist Chance the Rapper.
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The film, which is directed by Hiro Murai, is part of the “Nike Unlimited Campaign”, which includes the “Unlimited Courage”, “Unlimited Future” and “Unlimited You” films, that celebrate athletes around the world.
Consumer activations are taking place in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai and Tokyo, with the Nike Unlimited Cross-Category footwear collection available at retail across the globe.
Nike, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
Photo / Video courtesy: Nike