Interscope Geffen A&M, Desi Hits, and 2101 Records announced Friday the release of “I Can’t Make You Love Me,” the new single off Priyanka Chopra’s debut album.
Chopra’s new track, a contemporary EDM remake of Bonnie Raitt’s classic ballad produced by German DJ / Producer Manual “Manian” Reuter, is available now at all digital outlets.
The song’s video, set for release on April 30th, features actor Milo Ventimiglia and chronicles mini moments from a now one-sided romantic relationship about to end.
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The video was conceptualized and directed by acclaimed duo Jeff Nicholas and Jonathan Craven of The Uprising Creative, whose credits include Rihanna, “Take Care;” Justin Timberlake, “Take Back The Night” and Shakira, “Empire.”
Beats By Dr. Dre, in collaboration with Best Buy Co., Inc., will also champion Chopra’s single “I Can’t Make You Love Me” with the launch of a new campaign for the popular Beats Pill XL portable Bluetooth speaker.
Chopra and her new track will be featured in the national ad campaign, which will run from May 1st through May 25th.
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“This is one of my favorite tracks on the album. It’s my ode to a classic, a song that I love, and one that says so much – this is for the actor in me,” says Priyanka Chopra.
“I also couldn’t be more excited and honored to have this single featured in the new Beats campaign. I am a huge fan of the brand, and have been a long time admirer of their cool and innovative ad campaigns.”
Chopra is one of India’s most celebrated actresses in the Indian film industry Bollywood.
“I Can’t Make You Love Me” follows a pair of singles; “In My City” with will.i.am, and “Exotic” with Pitbull, which went triple Platinum in India. In 2012, Chopra also collaborated with The Chainsmokers as a feature on their track “Erase.”