Y-Films, the youth wing of Yash Raj Films (YRF), will release its next feature film Bank-Chor in Virtual Reality and Augmented Reality formats, where the viewer will also be a part of the film, instead of just watching it.
The film Bank-Chor, starring Riteish Deshmukh, Vivek Anand Oberoi, and Rhea Chakraborty, is a story of 3 idiots trying to rob a bank… and how they pick the worst day possible to do it.
According to the company, the film has been designed with the next level of technology and immersive experiences where 16D helps activate all senses for a viewer in terms of touch, sight, hearing, smell, taste and also thought, imagination and feeling.
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In essence, the company says, the film will make you a part of the bank as one of the hostages when the heist is taking place.
Y-Films informs that all the partner multiplex and exhibition chains are overhauling their screening systems to accommodate the film.
Bank-Chor is positioned as a comic thriller directed by Bumpy and produced by Ashish Patil. It features music by Shri Sriram, Superbia (Gourov Dasgupta, Roshin Balu and Shaan), Kailash Kher, Rochak Kohli, Baba Sehgal and Shameer Tandon. The film is set for release on 16th June, 2017.
Photo courtesy: Y-Films
