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An increasing number of European sales companies will attend the 19th FILMART in Hong Kong which runs from March 23 – 26. With the support of European Film Promotion’s (EFP) …
EFP Supports Marketing of 39 European Films in Asia Read More
The Chrysler brand launched a new multicultural marketing campaign Wednesday for the all-new 2015 Chrysler 200 featuring actor Gael Garcia Bernal (Amores Perros, Y Tu Mama Tambien, The Motorcycle Diaries). …
Actor Gael Garcia Bernal Stars in Chrysler Campaign Read More
With the help of Film Sales Support (FSS), six European films are being promoted at this year’s Sundance Film Festival (January 22 – February 1, 2015). FSS, an initiative of …
Six European Films Supported for Sundance Film Festival Read More
Jaguar today debuts its “British Intelligence” global marketing campaign, led by a new cinematic 30-second television advertisement running first in the United States. It includes the recently launched “Why Jaguar” …
Actor Nicholas Hoult Works for the British Intelligence Read More
Although today’s film market is dominated by Hollywood productions, there is a definite acceptance of quality European films not only in Europe but also in other parts of the world. …
European Films Can Benefit from Innovative Marketing Strategies: Renate Rose Read More
Global entertainment company Lionsgate (NYSE: LGF) is integrating the marketing operations of its Lionsgate and Summit film labels, the company announced Thursday. As a result of this integration, Nancy Kirkpatrick, …
Lionsgate Integrates Its Motion Picture Marketing Operations Read More
The nine-week film festival takes place at 10:00 a.m. on Tuesday and Wednesday mornings. The start dates for Summer Movie Express vary based on local school schedules. A portion of …
Movies for Only a Buck in Summer Movie Express Read More
Lapiz, a Chicago-based emerging cultures marketing agency, part of Leo Burnett Group, promoted the Chicago Latino Film Festival with a new campaign, “All About Great Stories.” As the Latin American …
Latino Film Festival: All About Great Stories Read More
Talk show host, actress and comedienne, Loni Love, will host the PromaxBDALocal Awards luncheon on June 26 at the organization’s fourth annual Station Summit event in Las Vegas, June 24-27. …
Loni Love to Host Entertainment Marketing Awards Ceremony Read More
Former Turner Animation chief marketing officer Brenda Freeman will join DreamWorks Animation as the studio’s new head of television marketing. Freeman, whose experience in kids television includes marketing strategy and …
Brenda Freeman Joins DreamWorks as Head of TV Marketing Read More
Mattel, Inc. and WWE announced Friday a multi-year extension of their global master toy licensing agreement through 2019. Since 2009, Mattel and WWE have developed a diverse portfolio of toys …
WWE and Mattel Partner to Make Action Figures Read More