Budweiser unveiled Monday its 2014 Made for Music campaign to support music and artists around the world.
Inspired by the global confluence of music and other dynamic forms of artistic expression, Budweiser Made for Music gives global music fans access to musicians, artists and creators.
Made Underground will follow Budweiser’s round-the-globe search for an eclectic mix of street musicians to create a global “busker band”, consisting of underground and street performers that will perform at the Budweiser Made in America festival on Saturday, August 30th.
[ Also Read: Music Is a Language to Express Your Emotions: Sunil Khanna ]
The Made Underground series, produced by Noisey, VICE’s music channel, Budweiser and Alex Da Kid, will follow Jamie N Commons, a British folk musician and Brooklyn-based four-piece band, X Ambassadors, as they hit the streets and subways of London, Rio de Janeiro, New York and Philadelphia to find these talented, unsung geniuses of global music.
They, in collaboration with Budweiser, will bring together the passion and talent of underground performers from around the world to convene an all-star symphony of diverse street sounds from these world capitals.
[ Also Read: Honda Launches Honda Stage for Music Fans ]
The Made Underground series episodes will be available in the coming weeks: London on August 4, New York on August 12, Philadelphia on August 19 and Rio on August 26.
The series will then feature two episodes around the band’s first rehearsal in LA and then finally their performance at the 2014 Budweiser Made in America Festival, which will both be available post festival.
Budweiser, an American-style lager, was introduced in 1876.
