With more American Legion Posts than Starbucks in the United States, The American Legion’s National Commander, Mike Helm, emphasized the importance of engaging today’s new generation of tech savvy veterans who use digital media to create and share content relevant to their lives.
In an effort to reach the younger post-9/11 generation, The American Legion is partnering with We Are The Mighty (WATM), a media and lifestyle brand for, by, and about the military community.
From this partnership comes Our Post, a digital series sharing the stories and encounters from various American Legion posts across the United States.
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“We think these stories will resonate with young veterans and get them interested in wanting to know more about The Legion and wanting to be part of its future,” said Helm.
Hosted by Marine Corps veteran and actor Johnny Jenkinson, Our Post starts at historic American Legion Post 43 in Los Angeles and travels across the country to tell the compelling stories and experiences of Legion members while breaking down outdated stereotypes.
Viewers young and old, veteran and civilian, will relate to the human side of the many fascinating, funny and authentic people who make The American Legion one of the country’s most respected institutions.
“We have a unique opportunity to capture their attention with great stories about the many Legion families whose rich history and service has shaped the fabric of our country,” Helm commented. Our Post will premiered May 4 on We Are The Mighty.
Photo courtesy: WATM
