Samsung Launches The Wall for Virtual Production for Filmmakers

Samsung The Wall for Virtual Production. Photo: Samsung
Samsung The Wall for Virtual Production. Photo: Samsung

Samsung Launches The Wall for Virtual Production for Filmmakers

Samsung says its visual display technology delivers powerful production capabilities that extend reality.

Samsung Electronics has announced its newest digital signage series in the virtual production domain. The Wall for Virtual Production (model name: IVC) is now available in Europe and will be on display at IBC 2023, taking place in Amsterdam, the Netherlands from September 15 to 18. 

“The Wall for Virtual Production opens the door to limitless potential for filmmakers, producers and studios by amplifying digital effects, while making virtual content creation easier, faster and more cost effective,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Each feature has been handpicked to empower businesses across industries as they embark on their virtual content creation journey with an unprecedented level of quality.”

Samsung says its visual display technology delivers powerful production capabilities that extend reality. Production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. 

To display colors as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. 

Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues.

In addition, The Wall for Virtual Production is built for any studio environment, no matter how large the building demand is. Whether for a volume studio or XR studio, The Wall for Virtual Production makes the production of immersive content possible.

The Wall for Virtual Production’s P1.68 and P2.1 models are now available globally including Europe.

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