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Veteran marketing executive Loren Schwartz has been named Warner Bros. Pictures’ new Executive Vice President, Genre Marketing and Creative Advertising, it was announced Monday by Sue Kroll, President of Worldwide …
Loren Schwartz to Join Warner Bros. Pictures Marketing Team Read More
An increasing number of European sales companies will attend the 19th FILMART in Hong Kong which runs from March 23 – 26. With the support of European Film Promotion’s (EFP) …
EFP Supports Marketing of 39 European Films in Asia Read More
The Chrysler brand launched a new multicultural marketing campaign Wednesday for the all-new 2015 Chrysler 200 featuring actor Gael Garcia Bernal (Amores Perros, Y Tu Mama Tambien, The Motorcycle Diaries). …
Actor Gael Garcia Bernal Stars in Chrysler Campaign Read More
With the help of Film Sales Support (FSS), six European films are being promoted at this year’s Sundance Film Festival (January 22 – February 1, 2015). FSS, an initiative of …
Six European Films Supported for Sundance Film Festival Read More
Jaguar today debuts its “British Intelligence” global marketing campaign, led by a new cinematic 30-second television advertisement running first in the United States. It includes the recently launched “Why Jaguar” …
Actor Nicholas Hoult Works for the British Intelligence Read More
Although today’s film market is dominated by Hollywood productions, there is a definite acceptance of quality European films not only in Europe but also in other parts of the world. …
European Films Can Benefit from Innovative Marketing Strategies: Renate Rose Read More