WWE (NYSE:WWE) and Mattel, Inc. (NASDAQ:MAT) today announced the launch of WWE Slam City, WWE’s new kids property that includes an original animated short-form series and a complete line of WWE Slam City merchandise.
The 26-episode series, which launches today in the U.S., Canada, and U.K., is comprised of two minute shorts featuring WWE Superstars in their new animated world, WWE Slam City.
The first four episodes begin airing today at WWESlamCity.com and Cartoonium on YouTube.
WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores.
The series, filmed in the next generation of stop-motion animation, features a new WWE animated character The Finisher, who fires all of the WWE Superstars and sends them to WWE Slam City to find day jobs.
WWE Superstars are plunged into new career challenges as John Cena, Randy Orton, Sheamus, The Miz, Rey Mysterio, Kane, Alberto Del Rio and Mark Henry pack every street corner with work to do and scores to settle.
With John Cena as an auto mechanic, Alberto Del Rio as a coffee house barista, Randy Orton as a zookeeper and Sheamus as a theater usher, these Superstars have a new life outside the ring, but still stay true to their WWE personas.
In addition to WWESlamCity.com and Cartoonium on YouTube, WWE Slam City will also be available in the U.S. on WWE Network, Hulu, PlayStation, Xbox, AOL On, Nintendo, Vudu, Google Play, Kabillion, Mattel.com and iTunes.
WWE will utilize all of its assets, including TV broadcasts, live events, digital and social media to generate awareness for its new kids property.
