The inaugural television spot features Hopper the Kangaroo, secretly watching college basketball at work using DISH Anywhere on her tablet. Before her boss catches her watching, she quickly “pouches” away her device.
DISH (NASDAQ: DISH) today announced the launch of its new marketing campaign featuring Hollywood celebrity, Rebel Wilson, as the voice of its new animation, Hopper the Kangaroo.
“Our new animated Hopper, featuring Rebel Wilson’s voice, makes for a character that’s highly engaging,” said James Moorhead, DISH chief marketing officer.
To celebrate the new national marketing campaign, and embrace the March hoops madness, DISH also introduced “Bracket Breaks” for its employees.
[ Also Read: DISH Anywhere on Amazon Kindle Fire HDX Tablets ]
Intended for employees to use DISH Anywhere to enjoy tournament games on their devices while at work, Bracket Breaks lets employees watch the games without having to “pouch” it like Hopper in the TV advertisement.
