Yash Raj Films, a leading Bollywood film production company, has launched the ‘Will Kill For’ social media contest for residents of India.
The contest aims to promote the film: Kill Dil, starring Ranveer Singh as Dev Ali, Zafar as Tutu, Parineeti Chopra as Disha, and Govinda as Bhaiyaji. It’s produced by Aditya Chopra and directed by Shaad Ali.
Once upon a time in North India, two killers – Dev (Ranveer Singh) and Tutu (Ali Zafar), roamed free. Abandoned when young and vulnerable, Bhaiyaji (Govinda) gave them shelter and nurtured them to kill.
All is normal in their lives until destiny throws free spirited Disha (Parineeti Chopra) into the mix. What follows is a game of defiance, deception and love.
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The tagline of the campaign screams: “Ranveer Singh #WillKillFor Dil. What will you kill for?” The contest runs from 12th September to 18th September, 2014.
Participants must publicly share brand content related to the theme of the contest on their own profiles. It includes #WillKillFor and related hashtags from the brands social media profiles on Twitter: https://twitter.com/killdilfilm
You can get more information about the contest on Kill Dil website.
Kill Dil film will release on Nov. 14, 2014.