Online fashion and lifestyle brand American Swan, which has hired Yo Yo Honey Singh as its brand ambassador, is now all set to woo its young consumers by giving a chance to get featured in its upcoming music video which will feature the famed rapper.
The American Swan association is Honey Singh’s first brand endorsement in the Fashion genre. The 31 year old singer-composer has joined hands with the brand by composing a music video and giving a chance to younger talent to star with him.
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For the music video, the brand has chosen to use social media as the primary channel to invite entries for the “Yo Yo and You” contest. Aspiring talent can send in their audition photos and video on the website.
Honey Singh and American Swan will select 1 male and 1 female winner who will get a chance to share screen space with the composer in the brand music video.
“The participation and response that we have received so far has been truly overwhelming. What has worked, as always, is the power of social media as the right medium to reach out to Gen-Y,” said Anurag Rajpal, director and CEO, American Swan.
American Swan is an online fashion and lifestyle brand.
Photo courtesy: American Swan
