India’s Minister of Information & Broadcasting M.Venkaiah Naidu said Tuesday that Government has taken a new initiative to create a Film Promotion Fund to promote Indian cinema in the International Film Festivals.
This initiative aims to help independent filmmakers to promote their work across the globe. Venkaiah Naidu stated this while addressing the curtain raiser Press Conference for IFFI (International Film Festival of India) 2016.
Naidu further mentioned that the Film Promotion fund would provide financial assistance to the films which would be selected in any competition section of an International Film Festival of repute or being India’s official nomination to the Academy Awards under Foreign Film Category for promotional activities.
Directorate of Film Festivals has been designated as the nodal agency for implementing this initiative based on the recommendations of a panel of experts constituted by the Government.
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The Minister further said that IFFI as a platform would provide encouragement to the filmmakers who have contributed to the world of cinema through their creations.
It would offer a bouquet of films from all over the world with diverse storylines, narratives and emotions. IFFI provides a diverse platform to the film industry to showcase their talent as well as an opportunity to learn from participating countries.
Col. Rajyavardhan Rathore, Minister of State for I&B, gave the highlights of the IFFI 2016 along with a brief description of the jury members.
He mentioned that country focus for 47th IFFI would be Republic of Korea and would present the best of Korean Cinema to the world.
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He added that a total of 1032 entries were received for IFFI 2016 from across the globe, out of which 194 films from 88 countries have been selected to be screened.
The 47th edition of the International Film Festival of India would commence from November 20th 2016 to November 28th, 2016.
The film festival besides showcasing films from across the globe would also bring interactive sessions, workshops and informative classes from global experts of the art in Direction, Documentary film making, Editing, Art Direction, Cinematography, VFX & Animation and Action Direction.
