Mercedes-Benz to Support Universal Pictures’ Jurassic World
This summer, when the next installment of the Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight.
Alongside the G-Class, Unimog, Sprinter models and the all-new GLE Coupe will play a leading role in the epic action-adventure.
Mercedes-Benz will accompany the release of the film with a co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities.
The commercial, starring the Mercedes-Benz vehicles from the film, launches today in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupe is seen eye-to-eye with the film’s fearsome Indominus rex.
The Mercedes-Benz GLE 450 AMG Coupe makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard.
When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupe (showcasing its off-road capabilities) and joins behavioral researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar.
In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs. The film also features the Unimog, cast as a dinosaur ambulance, as well as a G 63 AMG 6×6 and various Sprinter models.
“The fleet of Mercedes Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy — exactly what would exist in a modern international theme park,” says producer Frank Marshall.
The Mercedes-Benz promotional campaign kicks off prior to the June 12th release of the film. Starting May 18th, Mercedes-Benz will launch a TV commercial showcasing footage of all the Mercedes-Benz vehicles appearing in the film.
But, according to Mercedes-Benz, it is the all-new GLE 450 AMG Coupe which will captivate viewers as the “Alpha Car”. The ad is supplemented by print, online and out-of-home publicity measures. In Germany, for instance, the key visual will be featured in advertisements, on posters and flyers.
Movie fans can discover more about the film and the featured Mercedes-Benz vehicles on a special Jurassic World microsite that will show exclusive behind-the-scenes material and a selection of additional images of the set, which explain how the film was created and the roles of the Mercedes-Benz vehicles.
Exclusive content will be released and discussed with fans on Mercedes-Benz social media platforms. Jurassic World model vehicles of the G-Class and G 6×6 will be available at the Mercedes-Benz Accessories online store as well as in toy retailers.
Mercedes-Benz will also support the US premiere in Hollywood on June 9th and French premiere in Paris on May 29th.
Steven Spielberg returns to executive produce the next installment of Jurassic Park series, Jurassic World. Colin Trevorrow directs the epic action-adventure based on characters created by Michael Crichton.
The screenplay is by Rick Jaffa & Amanda Silver and Trevorrow & Derek Connolly, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley join the team as producers.
Jurassic World will be released in 3D by Universal Pictures on June 12th, 2015.
Universal Pictures is a division of Universal Studios.