Electronic Arts Inc. (NASDAQ:EA) and Real Madrid C.F. announced Monday that they have signed a three year partnership that will see EA SPORTS become the exclusive and official videogame partner of one of the world’s most popular football clubs.
As part of the partnership, EA SPORTS FIFA 16 will include updated 3D head scans of fourteen of Real Madrid’s most popular players.
New player likeness for Cristiano Ronaldo, Sergio Ramos, James Rodriguez, Luka Modrić, Karim Benzema, and others will enhance the authenticity of the FIFA franchise.
Fans will also find out which of their favorite stars rules the virtual pitch when Real Madrid players compete in an exclusive FIFA 16 video game tournament later this season.
The partnership extends into the Bernabéu, Real Madrid’s storied home pitch, on game day as the stadium’s big screen will occasionally display player celebrations rendered with EA SPORTS FIFA after home team goals.
Those visiting the stadium will also have a chance to get a hands-on experience with FIFA 16 in a new experiential area at the Bernabéu. In addition, fans can expect to see EA SPORTS content in the stadium and on Real Madrid’s digital channels.
Real Madrid C.F. join other EA SPORTS partner clubs around the world from top leagues including Spain’s La Liga, the Barclays Premier League in England, the Bundesliga in Germany, and Ligue 1 in France, among others.
FIFA 16 will be available starting September 22, 2015 in North America on Origin on PC, Xbox One, Xbox 360, PlayStation 4 and PlayStation 3 computer entertainment systems.