Actress Vanessa Hudgens and beauty accessory brand EcoTools joined hands Wednesday for the 2017 #MyTrueBeauty campaign.
It is an eight week mobile tour to “help women take the intimidation out of makeup application and embrace all beauty.”
“I am thrilled to collaborate with EcoTools to bring more awareness to the amazing #MyTrueBeauty campaign, which is all about having the confidence to live in your own beauty, love who you are, and make a beautiful impact on the world,” said Hudgens.
During tour stops, guests can explore the New Modern Eco collection and learn about the key areas of makeup application – base, eyes, finish – with guidance from makeup artists and product experts.
As part of the campaign and in continuation of its collaboration with Glamour’s global philanthropic initiative, The Girl Project, EcoTools is contributing a second-annual $100,000 donation to the organization and releasing three limited edition brush sets.
With the launch of the sets, EcoTools says it is striving to empower women all around the world to unlock their best potential.
The Girl Project is Glamour’s commitment to support girls’ education in partnership with U.S. and international charities. The initiative is dedicated to providing girls with the tools they need to finish their education by taking on the big issues that keep girls out of school, such as poverty, bullying, teenage pregnancy and gender-based violence.
The #MyTrueBeauty tour kicks off in New York City on April 18 and goes to different cities all over the country, including Atlanta, Dallas and Chicago among others.
Stops will feature five minute mini-makeovers, brush education, photo opportunities and beauty tutorials. Fans will also have the chance to connect with EcoTools beauty ambassador, Miss America 2017 Savvy Shields and social ambassador, Alex Garza in select cities.
