Yahoo Inc. announced Monday 18 new series across Live, Digital Magazines, and Original video programming as well as new advertising options.
The new series, along with other newly launched programming being highlighted from the Digital Magazine properties and the company’s current Live and Original content, make up 55 video series within Yahoo’s digital video slate.
The presentation was hosted by Community star Joel McHale and opened with a performance by Grammy nominated producer / DJ Steve Aoki.
Yahoo executives, including Marissa Mayer, Yahoo CEO, Kathy Savitt, CMO and Head of Media, Lisa Utzschneider, SVP, Sales, Americas, and Lisa Licht, SVP, Marketing Partnerships, presented the new content and advertising options.
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“Over the last year we’ve made strategic investments in our three digital content pillars, Yahoo Live, Yahoo Digital Magazines and Yahoo Originals,” said Kathy Savitt, CMO and head of Media at Yahoo. “We’re pleased to be extending those investments into premium video content offerings to guide our users to the best, most relevant content and the world’s best storytellers to our global audience.”
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A selection of the new programming includes: Ultimate DJ, a global Electronic Music competition-style live series executive produced by Simon Cowell, Patrick Moxey, Hamish Hamilton, Ian Stewart, and Kelly Belldegrun; a renewed partnership for a second year with Live Nation to live stream concerts with the addition of festivals; The Pursuit, a new scripted original long-form series from Scott Stuber and Beth McCarthy Miller; and multiple new programs from Yahoo’s Digital Magazines, including I Am Naomi, starring executive producer Naomi Campbell, and Riding Shotgun with Michelle Rodriguez, starring executive producer Michelle Rodriguez; among others.
