China Movie Media Group to Market Transformers in China

Transformers: Age of Extinction
Transformers: Age of Extinction

China Movie Media Group (CMMG) announced Thursday it will open its first United States office in Los Angeles, California.

In tandem, it will team with its first U.S. studio, Paramount Pictures, to launch the marketing of Transformers: Age of Extinction in China, a movie that has incorporated many Chinese elements and locations.

U.S. based Jiaflix and the China Movie Channel (CCTV6), with its new media subsidiary M1095, are the production and promotion partners of the film. China Film Group is the sole import company in China.

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“The China film market has maintained a growth of 30% each year and has become the world’s second biggest box office market,” says Zhang Gen Ming, CEO and founder of CMMG.

“The establishment of our new L.A. office is only the beginning of the relationship between the two biggest countries in the rising global film market.”

“We are thrilled to be working in partnership with CMMG on the marketing of this next installment in the Transformers franchise. Michael Bay’s films have been very popular among Chinese audiences and with CMMG’s support, we hope Transformers: Age of Extinction will continue that tradition,” said Rob Moore, vice chairman of Paramount Pictures.

CMMG is a comprehensive film group that provides a full range of movie services, including production, investment, promotion, Chinese domestic distribution and marketing.

Photo courtesy: Paramount Pictures / China Movie Media Group

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