Actress, model and style icon Molly Sims hosted an exclusive fashion event at a Wendy’s restaurant in New York City.
She kicked off a new campaign that celebrates the recent launch of Wendy’s new premium Asian Cashew Chicken and BBQ Ranch Chicken salads.
“The New Salad Collection from Wendy’s” campaign – a partnership with fashion site Polyvore– allows consumers to create online style boards inspired by the flavors and colors of Wendy’s new salads for a chance to win their fashion finds.
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As contest judge, Sims, who is also a philanthropist, wife and mother, will choose her favorite style expressions that embody the colors and personalities of Wendy’s new salads.
“Fashion inspiration can come from anywhere – even your Wendy’s salad,” said Sims. “I love how Wendy’s is rolling out their new salads like a fashion line and can’t wait to see how fashion lovers like me are inspired by them.”
Sims unveiled her own Polyvore style boards inspired by the obsession-worthy salads at the event to encourage fashionistas everywhere to participate. Guests interacted with larger-than-life style boards to create their own salad-inspired looks.
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Fashion fans can visit Polyvore.com/Wendys to check out Sims’ collections and create their own style boards, using Wendy’s salad images and fashions inspired by them.
Consumers then tag their board with #NewSaladCollection for a chance to win $1,000, which can be used to stock up on styles they’ve pinned.
Consumers will have four opportunities to participate between now and July. Contest open and close dates are: Now – March 24, April 14 – April 20, June 16 – June 22, and early July.
The Wendy’s Company is a leading quick-service hamburger company.
