“I had a blast at the Express Runway Show last night,” said Kate Upton, newly announced Express Brand Ambassador. I loved all the looks that came down the runway and it was so fun to get a sneak peak at what the hottest summer trends will be. I seriously cannot wait to update my wardrobe!”
Express, Inc. (NYSE: EXPR) and supermodel Kate Upton stunned South Beach with the retailer’s Summer 2014 Runway Show on Thursday, March 13th.
In conjunction with the Express Summer 2014 Campaign, the brand staged a live outdoor fashion show where the industry’s most coveted male and female models showed off the latest collection.
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The U.S. specialty retail apparel chain offering dual-gender merchandise for work, casual and going out, has staged similar runway events in New York, Las Vegas, Chicago, and Mexico City.
Attendees and social media followers can now purchase a portion of the items right off the runway. Visitors to the runway landing page can also sign up to receive email or text alerts when new items from the show are available in stores or online.
Express is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the fashion-forward 20 to 30 year old customer.