Five participating schools – Fashion Institute of Technology, LIM College, Parsons The New School for Design, Pratt Institute, and the School of Visual Arts – sent two teams of five students to Amazon Fashion’s 40,000-square foot photography studio on Friday in Williamsburg, Brooklyn.
Mentored by a group of professionals, the student teams were challenged to conceptualize, style and shoot a captivating editorial campaign, with the winning images to be featured as part of Amazon Fashion’s Fall 2014 on-site editorial.
The creative challenge required students to apply their skills in graphic design, styling, editing, fashion photography, and art direction, while working in their own dedicated photography bay.
Students were given access to photography equipment, models, wardrobe, hair and makeup services, and props.
YouTube beauty expert and entrepreneur Michelle Phan counseled teams on creating beauty looks that complement their campaign messages, using makeup from her namesake line, em Cosmetics.
The challenge concluded with individual team presentations to a panel of Amazon Fashion executives.
The School of Visual Arts’ womenswear and Pratt Institute’s menswear winning images will be featured on Amazon.com/StudioSessions.
Amazon Fashion, a division of Seattle-based Amazon.com, Inc. (NASDAQ: AMZN), offers head-to-toe style, offering clothing, shoes, jewelry, timepieces, handbags, and accessories.
