Maybelline New York announced today that model Marloes Horst is the newest face of the brand.

Marloes joins a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.

“Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition,” says Jerome Bruhat, global brand president of Maybelline New York.

The Dutch model has lit up the runway for Prada, posed for the infamous Pirelli calendar and is a Victoria’s Secret regular.

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Currently, Marloes is the face for the DKNY ‘Be Delicious’ fragrance and has also recently posed for the Sports Illustrated 50th Anniversary issue.

Marloes has been featured on the covers of magazines such as Vogue, Harper’s Bazaar, Elle, L’Officiel and Jalouse and has been seen in advertising campaigns for Calvin Klein, Stella McCartney, Carolina Herrera, H&M, Valentino, Ralph Lauren, DKNY, Tommy Hilfiger Denim, and Kenzo.

In her spare time, Marloes is a boxing and Pilates fanatic, a dog lover, and a cinema enthusiast.

Marloes will make her Maybelline New York debut in print and television advertising campaigns in April 2014.

Maybelline New York is a cosmetic brand, available in over 100 countries.