Netflix’s 'Running Point'. Photo: Netflix — Netflix’s ‘Running Point’. Photo: Netflix

Netflix’s ‘Running Point’ Season 2 Hits the Court with All-Star Brand Lineup

**Both seasons of Running Point are now available for streaming exclusively on Netflix.**

RMN Stars OTT Desk
New Delhi | April 29, 2026

HOLLYWOOD — Netflix has officially launched the second season of its sports-centric series Running Point, bringing the Los Angeles Waves back to the screen with a roster of high-profile brand integrations designed to mimic the real-world atmosphere of professional sports. The new season features a variety of “courtside” brand partners, ranging from insurance giants to beauty retailers, woven directly into the show’s narrative and promotional campaigns.

Authentic Storyline Integrations

Recognizing that brands are a constant presence in professional sports through arena naming rights and jersey patches, the creators of Running Point have integrated several partners into the show’s “front office” and team moments.

State Farm: In a move that leans into the brand’s signature humor, Jake from State Farm appears in a co-branded campaign alongside characters Isla Gordon (Kate Hudson) and Travis Bugg (Chet Hanks) to help resolve challenges facing the team.
DoorDash: A custom spot features Ali (Brenda Song) utilizing the delivery service as a “24/7 assistant” to solve a logistics headache for Isla.
Google Search: A social media campaign highlights Jackie (Fabrizio Guido) using the AI Mode in Google Search to complete “impossible tasks” assigned by his boss.
Lexus: Serving as the preferred vehicle for the show’s lead characters, Lexus produced a custom spot titled the “pre-pre game,” showcasing the daily drive to work for Jackie and Ali.

Sponsorships and Fan Engagement

The world of the LA Waves extends beyond the front office into the locker rooms and the arena itself. Sephora has signed on as the official sponsor of the LA Waves City Dancers locker room, providing beauty products for the performers. This partnership was further celebrated at the show’s April 15 premiere with a “beat the beauty buzzer” challenge, where fans could win limited-edition jerseys and beauty products.

Additionally, the team’s home court has been officially dubbed the Ally Bank Arena, with Ally Bank serving as the presenting sponsor for the venue.

The Strategy Behind the Partnerships

According to Netflix leadership, the goal was to create collaborations that feel organic to the viewing experience. “The best partnerships are the ones that are relatable, entertaining and feel like they were always meant to be a part of the story,” stated Magno Herran, VP of Global Brand Marketing and Partnerships at Netflix. Herran noted that the series provided a unique opportunity for brands to step onto the court in a way that complements their real-world presence in sporting events.

Both seasons of Running Point are now available for streaming exclusively on Netflix.