Rovio Entertainment and Hasbro, Inc. (NASDAQ: HAS) are teaming up to bring together two popular entertainment brands and their fans.
Angry Birds Transformers will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro featuring the Telepods platform.
“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds,” said Blanca Juti, chief marketing officer of Rovio. “This mash-up is going to appeal to both those who grew up with the brand in the 80’s, as well as fans of the brand today.”
[ Also Read: China Movie Media Group to Market Transformers in China ]
“Angry Birds Transformers provides fans worldwide with a fun, new story and characters and innovative ways, like our Telepods platform, for consumers to engage with the brand,” said John Frascotti, chief marketing officer at Hasbro.
“We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience.”
[ Also Read: Gaming Goes Mobile with Angry Birds Stella Telepods ]
Later this year, Hasbro will introduce a product line featuring Telepods technology which will enable fans to teleport their favorite Angry Birds Transformers characters into the game and gain unique powers.
Meanwhile, Rovio Entertainment and Hasbro are participating in the 2014 Las Vegas Licensing Expo on June 17-19.
