Universal Pictures announced Thursday the launch of the #IAmUnbroken campaign, an NBCUniversal-wide initiative that invites people from all walks of life to share their stories of triumph over adversity.
The campaign leads up to the December 25, 2014, release of Unbroken, the new epic drama from Academy Award winner Angelina Jolie that follows the incredible life of Olympian and war hero Louis “Louie” Zamperini (Jack O’Connell).
The #IAmUnbroken campaign began as a way to honor decorated World War II veteran Zamperini, whose legendary life exemplifies the strength of the human spirit to overcome any obstacle and remain unbroken.
Beginning on November 11, 2014, in honor of Veterans Day, and leading into the release of Unbroken, these powerful testaments to resilience will be featured regularly on www.IAmUnbroken.com.
Selected stories may also be featured on NBC’s TODAY, and those who submit have the opportunity to receive an invitation to the film’s world premiere.
Stories may now be uploaded at the project’s official page.
The film is produced by Jolie, as well as Clayton Townsend (This Is 40), Matthew Baer (City by the Sea) and Erwin Stoff (The Day the Earth Stood Still). The behind-the-scenes crew is 11-time Oscar-nominated cinematographer Roger Deakins (Skyfall).
Academy Award winners Joel and Ethan Coen (No Country for Old Men) rewrote the screenplay from earlier drafts by William Nicholson (Les Miserables) and Richard LaGravenese (HBO’s Behind the Candelabra).
Unbroken arrives in theaters on Christmas Day, 2014.
