American Express, in collaboration with seven-time Grammy award-winner Taylor Swift, unveiled Tuesday the American Express Unstaged Taylor Swift Blank Space Experience App.
It gives fans a 360⁰ immersive music video experience for her new single, “Blank Space,” from her album, 1989.
The app premiered on ABC’s Good Morning America on Tuesday and the video premiered across the online, TV and mobile apps of Vevo, a leading music video and entertainment platform.
Available for download now at no charge in the App Store on iTunes and in the Google Play Store for compatible smartphones and tablets, the American Express Unstaged Taylor Swift Blank Space Experience App adds a new level of interactivity to Swift’s storytelling in her music videos.
In addition to the interactive experience in the Unstaged app, fans can access the official “Blank Space” video directed by Joseph Kahn and behind-the-scenes footage of the video shoot which are available at amexunstaged.com, link to Swift’s recently announced tour schedule, link to other American Express Unstaged performances, and more features.
American Express also announced that American Express Card Members can purchase tickets to Taylor Swift’s upcoming tour, “The 1989 World Tour” (produced and promoted by AEG Live & The Messina Group which kicks off on May 5, 2015 in Tokyo, Japan) in advance of the general public.
